About Us

About Us

We began as a quality-driven shisha manufacturer in 1999. Today, we are present in over 100 countries, gaining the trust and loyalty of shisha lovers all over the world

While retaining our absolute commitment to product quality, we are also focused on finding new ways to delight our customers. Quality, consistency, and innovative, great-tasting shisha is what will continue to drive us forward.

We are here to bring our global community of shisha lovers closer together by sharing our passion and love for all things shisha.

And our story is only just beginning.


We are committed to continuously enhancing your shisha experience. That’s why we have focused our efforts on all things shisha - from sourcing the highest-quality ingredients to investing in the most innovative research and development for our products. We will stop at nothing to give you the best shisha experience

Today, we are collaborating with the world’s leading shisha innovators, blenders, scientists, engineers and a network of world-renowned laboratories to pave the way for a better shisha experience.

Quality is our top priority, that’s why we carry out a rigorous safety screening process for all our ingredients

We also lead the industry in carrying our scientific research into the constituents of shisha aerosol and publishing our results.

CLICK HERE to learn more about these studies on our Shisha Science page.


We did not invent Shisha, but we did pioneer the production of flavored shisha molasses of high quality and consistency.

Our passion and dedication to all things shisha is what drives us to create and deliver the best experience for shisha lovers worldwide. Since 1999, everything we say and do stems from these deeply rooted origins.

our vision